our mission
CREATIVE PLAYGROUND
for a positive future
In 2023, we sharpened our mission and summarized it in a new tagline: "A creative playground for a positive future." This represents our persistent commitment to promoting a fair, healthy and sustainable future through creativity and strategy.
A creative playground
We strive to involve more people and companies in our movement towards a fair, healthy and sustainable future. Our 'creative playground' is an invitation to everyone to participate and collaborate. This way we achieve more. It is a platform for creativity, research, innovation and collaboration, where ideas come to life that contribute to positive change.
For a positive future
Trying to depress your target group moving forward? That does not work! Negativity and fear are not effective ways to stimulate change. Instead, we choose a positive approach. Our visual concepts and campaigns are focused on an optimistic worldview, showing how behavior can contribute to a better future. We notice that this approach gets more people moving and inspires them to actively contribute to change.
Our work is strategic, seductive and outspoken. We provide insight into complex problems and topics and contribute to achieving the SDGs. Through the power of visual communication and creative storytelling, we make these goals more understandable and accessible to a broader audience.
Our projects regularly win prizes. It's great if our work is liked, but we only make a real impact if we can activate people. We turn passive spectators into active participants.
In 2023, we took important steps to strengthen our mission and expand our impact. Our 'creative playground' continues to grow and inspire, and we remain committed to a positive future. Together we can make a difference, and we invite everyone to join this journey.
Dueling lab
experiment without rules
The projects we work on are meaningful. We tell stories that really matter. To convey the story as best as possible, we must be innovative, creative and different. We must keep experimenting and exploring.
That's why we created the Duel Lab: a playground where we can unleash our creativity. It's our place to experiment and create whatever comes to mind, without rules. All focused on personal development and drive.
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